EST .2012

Every brand starts with a story. Founded in 2012, Tip Top Shape began with a simple belief: fitness has the power to transform lives. What started with humble beginnings has grown into a trusted Oakland fitness studio offering expert personal training, results-driven conditioning, and personalized wellness coaching designed to help clients build strength, lose weight, and create lasting transformation.

Where It All Began

Founded by Samantha Wise in Oakland, California, Tip Top Shape began in a small garage with a simple but powerful mission: to help people transform their lives through fitness, community, faith and accountability.

What started as grassroots personal training has grown into a leading Oakland fitness company known for high-energy group training, innovative conditioning programs, and results-driven coaching designed for all fitness levels, from beginners to experienced athletes.

At Tip Top Shape, we believe fitness should go beyond the routine. We design transformational fitness experiences that build strength, improve endurance, sculpt physique, and inspire a healthier, more confident way of living. Our multi-disciplinary training approach combines strength training, conditioning, endurance development, functional movement, and motivational coaching to help every client achieve measurable results.

More than just a gym in Oakland, Tip Top Shape is a supportive fitness community built on inspiration, consistency, and personal growth. Samantha Wise created Tip Top Shape to be a place where members feel challenged, encouraged, and empowered, whether they are starting their fitness journey, training for performance, or pursuing long-term wellness goals.

Today, Tip Top Shape has evolved from its humble garage beginnings into a thriving Oakland fitness studio and wellness brand, helping clients throughout the Bay Area transform both physically and mentally through expert coaching and dynamic training experiences.

Guiding Principles

  • Transformation Beyond Fitness

  • Community & Connection

  • Results with Purpose

  • Fitness for Every Stage

  • Consistency Over Perfection

  • Fitness for fun

Beyond the brand

Sam's greatest joy is found in the moments that matter most. When she’s not growing Tip Top Shape, giving back through philanthropy, or collaborating with executive leaders, she’s curating special date nights with her husband of 30 years, creating memorable experiences for her beloved grandchildren, and spending time laughing with family.